What do search engines want? How are they thinking?

If you think of Google, for example, as a simple company who just want to deliver us with the best websites for our search then this makes it very easy.

Google want to see a site that is a rich, useful, informative resource for your potential users.

If you can find a way to do this, whether it is through your business blog or some other website content then you are building a solid platform for the future promotion of your site.

What is an Algorithm?

We don’t have to KNOW what an ‘algorithm’ is… all I know is that is it the mathematics that search engines use in order to gather data and programme their robots what to look for… US!: Officially, an algorithm is a process or set of rules to be followed in calculations or other problem-solving operations

Solving Google’s Problems

The problem that needs to be solved is us and our websites and online activity. So if we make it easy to solve their problems then they will love us.

Search engines want to know that we are wonderful and the best so it is up to us to show them that we are! Above all others! Sounds easy, but we all know there is a lot to it.

What are a Search Engine’s top TEN Problems About a Business?

  1. Is this business genuine?
  2. Does this business know their stuff?
  3. Have they taken care in their website design and structure?
  4. Have they got useful information on their website?
  5. Do they have high social engagement and are active on social channels?
  6. Are they sharing information on their channels and linking back to their website?
  7. Is this Company’s content well-written and clear?
  8. Are they providing relevant and current information?
  9. Are they making it easy for us to find them?
  10. Do other people like this company?

YES… they can tell all of the above and more.

So where do you start in helping Search Engines solve their problems?

  1. Is this business genuine?
    What trust factors do you have on your website? Is it ‘secure’? Does your website comply with the World Wide Web Consortium Standards – The W3C?
  2. Does this business know their stuff?
    Are you blogging? Writing and publishing articles sharing your knowledge and ‘telling’ Google that you know what you know?
  3. Have they taken care in their website design and structure?
    Guess what? The Google Bots can ‘read’ the quality of your website! The search engines have their guidelines which you can read here. In a nutshell:
    Basic principles…

    • Make pages primarily for users, not for search engines.
    • Don’t deceive your users.
    • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
    • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
  4. Have they got useful information on their website?
    The above covers this as well… but you need to ensure that you have really good information on your site without waffling. Layout and formatting of the pages is fundamental here.Longwinded paragraphs are not liked. Full stop new paragraph after every sentence and after every 2-4 sentences provide a sub heading in an H2 tag. Except in a list like I have done here!
    Google DO NOT index all pages and images. They build into their crawling bots algorithms that help them to be selective in what to crawl and how much.
  5. Do they have high social engagement and are active on social channels?
    Increased social media exposure increases the opportunities that sites will link to your content. THIS is what makes social media useful. NOT how many likes you have!
  6. Are they sharing information on their channels and linking back to their website?
    According to Matt Cutts (Former Head of Google’s web spam team), there are very valid reasons for being active on all forms of social media even if social media, for now, doesn’t have much or any effect on search rankings.An active social presence combined with good network building can be a major contributor to growing a brand reputation, better customer service, developing trust and authority, as well as bringing traffic to your sites via the links you post.
  1. Is this Company’s content well-written and clear?
    Google and the other search engines can now actually tell if you content is well written and clear and informative. Don’t worry any more if you have your long tail keywords in the right order.The algorithms can now tell that the keywords are in there even if they are not sequential. Make it genuine and readable and clear.
  2. Are they providing relevant and current information?
    Google want to see focused and knowledgeable information that is well written about what you know in your industry. Keep on topic.Our clients invariably fear that they will give too much away. Don’t be afraid to part with your knowledge. People cannot be you.They will not want to do what you do and, typically, the more you disclose about what you know and do, has the opposite effect. People want to use you. Promise!
  3. Are they making it easy for us to find them?
    This is pretty much a combination of all the above and you need to be regularly making sure that you are out and about on the Internet and linking things back to your site
  4. Do other people like this company?
    Human intervention. The only way that the search engines can determine that ‘humans’ like your business is that they are out there sharing your content, linking people to your content and talking about you. Makes sense no?

To sum up on how to think like a search engine

Give Google and the other search engines what they want. Make them know that you are the best person for the job and the search that we are performing… to do this you have to produce content on your website… not social media! Use the social channels to link BACK to your websites and encourage your community to share content on your website. Be prolific… keep on top of things and keep it going!!!

To find out more about this topic we would be more than happy to have a chat and see if we can help