It’s now very much about ‘INFLUENCE‘.
The search engines want to deliver us with THE BEST websites for our searches.
So we have to PROVE to the search engines that we are THE BEST person for the job.
This doesn’t happen overnight. You have to keep it going and you have to put your voice out there and in the right way.
Reach the right people at the right time and in the right place and you will succeed with your SEO!
It’s a level playing field out there but you have to PLAY THE GAME and it’s a cliche but… YOU HAVE TO BE IN IT TO WIN IT!
We determine the monthly searches versus the competion (the number of sites competing for that keyword) and we can then make an educated decision together as to which are the best keywords to use.
Google and the other search engines are looking for THOUGHT LEADERS. So we want to help you be that thought leader in your industry. It’s all part of the ranking process.
Yes, more keywords and phrases than just the ones we work get ranked – BONUS!
As long as you keep your Social Media activity going and make sure that your site is up to date and the metatags are still updated – then there should be no reason why you would slip dramatically out of the top ranks.
As mentioned before, we will constantly be monitoring this and if we slip below 4 or 5 then we will RAMP UP THE ACTIVITY again for that keyword and keep you up in the top 3.